Formatrice : Miss Debra Lucas, Head of Library Services at D’Youville College in Buffalo, NY.
Quand : Le vendredi 30 septembre 2022 de 9 h à 12 h et le vendredi 7 octobre 2022 de 9 h à 12 h.
En ligne : Connexion à distance vers la plateforme en ligne Zoom. Le lien de connexion vous sera transmis par courriel la journée avant la formation.
Inscription : remplissez le formulaire en ligne. 
NB : La formation aura lieu en anglais.

Description 

Marketing the 21^st Century Library

This course teaches participants that marketing and promotions can help us better serve our patrons in the 21st century and improve awareness and positive social regard for the library as an institution, combatting the unwanted images of our profession and educating new and current visitors the essentiality of the services we provide. 

Marketing in the 21st century library is a two-part live training and discussion program, designed for librarians and library assistants, of all managerial levels, who are charged with creating marketing and promotions plans. It will highlight the overall importance of using marketing and promotions to increase awareness, improve circulation statistics, and increase usage of all tools library-related. Whether you are promoting a new book collection, introducing new online databases, or instruction visitors on how find what they need, we need to create a strategic plan for the future. This course is unique as it succinctly outlines the differences between marketing plans, which are strategic, and promotions plan, which are reactive. It contains principles of survey methods, project planning, staff buy-in, to develop a collective vision of how the library will continue to grow and serve its population of visitors.

The webinar plan: To learn more about how the session will unfold, please click here. 

Biographie

Debra Lucas has been the Head of Reference and Instruction at D’Youville College in Buffalo, NY, since 2002.  She is the author of Marketing the 21^st Century Library: The Time is Now, published by Chandos, an imprint of Elsevier.  Her book chapters appear in Middle Management in Academic and Public Libraries (2011) and the 21^st Century Handbook of Anthropology (2010).  She has also published academic journal articles in Collaborative Librarianship (2011), the Journal of Interlibrary Loan, Document Delivery & Electronic Reserve (2009), and the Journal of Library and Information Science (2007). She has co-authored and published articles in the nursing and pharmaceutical fields.  Additionally, she served as an editor for the Journal of Library Innovation. Dozens of encyclopedia articles appear in the Encyclopedia of Power (2011), the Encyclopedia of Time (2009), the Encyclopedia of Anthropology (2005), and the 20^th Century Encyclopedia of Pop Culture (2000).  

She also serves as Faculty Senate Parliamentarian (2018-present).  She was awarded a Sabbatical and Faculty Research Grant in 2014, a Fellowship Award in 2015-2016, and was then promoted to full-librarian in 2016. She has been an online instructor in Library Studies since 2012.

Tarifs

• Non-membre FMD   350.00 $
• Membre institutionnel   225.00 $
• Membre associatif   200.00 $
• Étudiant.e régulier.ère AEEEBSI* (avec preuve)   100.00 $
• Étudiant.e membre d’une association professionnelle* (avec preuve)   80.00 $
• Étudiant.e non-membre d’une association professionnelle* (avec preuve)   200.00 $

• * La preuve étudiante acceptée est :
  • le relevé de notes non-officiel
  • une preuve de l’inscription à la session en cours de l’établissement académique.

Pour vous inscrire, remplissez le formulaire en ligne.

Dépenses de formation admissibles – Loi favorisant le développement et la reconnaissance des compétences de la main-d’oeuvre

Les inscriptions à cette formation sont admissibles aux dépenses de formation selon l’article 6.6 du guide sur les dépenses de formation d’Emploi-Québec. * Cliquez ici pour voir la liste des associations membres